Adams, among others.Ĭustomers in Los Angeles now get to benefit from a lightning-quick and frictionless online ordering process so they can spend more time drooling over the best Philly pretzels in California. Early fans include stars like Bradley Cooper, Jon Hamm, Olivier Munn, Henry Winkler, Busy Philipps and Patrick J. Everybody from Hollywood fell in love with the authentic Philly pretzels. Shappy’s pretzels are anything but your typical mall variety. is now selling more than a thousand soft pretzels per day. “Before we found UEAT, every other company we spoke to, we had to tweak what we were doing to meet the needs of their platform. With the help of the development team, UEAT was able to customize the platform to meet Adam’s vision. The team fell in love with Adam’s energy and mission. That’s when Adam found UEAT and quickly got in touch with UEAT’s team of menu profitability experts and customer success specialists. With every other company, we had to change how we operated to fit their platform.“ “I needed a company that was flexible and could customize their platform to meet our business needs. Unfortunately for Adam, he quickly realized that online ordering providers don’t typically personalize their platform to meet the customer needs. ![]() His goal was for customers to pre-order online, pick a date and time for curbside pick-up and finally choose from pre-identified pickup locations all over Los Angeles. Adam started his search for an online ordering provider that could fit into his unique business model. Shappy Pretzel Co was on everyone’s radar now.Īdam and Katie quickly realized that accepting hundreds of email orders daily wasn’t going to cut it for long. In the next few hours, more than 400 email orders came in. The next time they went on air, Seacrest was salivating and eating Adam’s pretzels on camera. On that day, Adam’s wife, actress Katie Lowes ( Scandal, Wreck-It Ralph ), who had been filling in for Kelly Ripa on Live with Kelly and Ryan, suggested to co-host Ryan Seacrest to try some of her husband’s bonafide soft pretzels. ![]() Now that the dough has risen it’s time to have fun and create pretzels. Add the water and baking soda to a large pot on medium heat and let the water come to a rolling boil. Spray or brush oil on the parchment paper. What started out as a pandemic side project in his kitchen quickly evolved into a full-fledged business on August 4, 2020. Preheat oven 450 degrees, take 2 baking sheets and place parchment paper on top. With no official recipes, Adam went on a trial and error journey-in his own kitchen- before he finally cooked the ultimate Philly soft pretzel. To order pretzels from Shappy Pretzel, just check out their Instagram to find out where their pop up will be and then order directly and they will be ready for you to pick up.At the beginning of quarantine, Hollywood actor and Philadelphia native Adam Shapiro ( Steve Jobs, Sense8, Now You See Me ) was missing his favorite hometown comfort food: Philly’s soft pretzels. "You share them with your neighbors, your friends, your office, your school," Shapiro shared. make several varieties including the sweet bite size Li' Albees, named after his son. "The Philly pretzel, it's not just the shape, the color, the flavor, it's the culture and if there's one thing about Philly pretzels, no one buys just one," said Shapiro.Īnd it would seem that just one is never enough. So what is it about the Philly pretzel that sets it apart from all the rest? "I just started messing around trying to make my own Philadelphia pretzel recipe." "All I did for the first three months of quarantine was roll pretzels and I would look at YouTube to learn," Shapiro said. It was that obsession and having to stay-at-home during this pandemic, unable to travel to Philly for the summer, Shapiro created his own Philly pretzel in his kitchen in Los Angeles and with that Shappy Pretzel Co. "I've just been an actor twenty years, I'm obsessed with food," Shapiro told Localish LA's Karl Schmid. Known for roles on the big and small screen such as the films, 'Steve Jobs', 'Mank' and 'Now You See Me', Adam Shapiro has had a successful career in front of the camera for 20 years. LOS ANGELES - Actor Adam Shapiro is obsessed with the Philly soft pretzels he grew up with. But during the pandemic he started making Philly style pretzels and now it's become a thriving busines. Actor Adam Shapiro is known for his work in films like Mank and Steve Jobs.
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